
Grown high.
Shared worldwide.
From the extraordinary landscapes of the Qinghai–Tibet Plateau, discover ingredients with a story worth sharing.
Distinctive by nature.
Brilliant berries. Honest grains. A little sweetness. Find fresh inspiration for your brand, menu or next product.

Red goji berries
A brilliant red berry with a gentle sweetness and a place in everyday food.
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Sea buckthorn
Vivid orange colour and a bright, tart character for drinks and fruit-led foods.
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Highland barley
A distinctive grain tradition, reimagined for the way we eat today.
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Plateau quinoa
Delicate grains and a versatile texture for colourful, everyday meals.
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Black goji berries
Dark little berries with a striking infusion, made for a slower tea moment.
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Plateau honey
A little sweetness, from a morning cup to baking and everyday food.
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A remarkable place. A different perspective.
Understanding where food comes from changes the way we see it. Farmetra connects plateau producers with food partners around the world, bringing origin into the product story.
Discover our originsFamiliar moments. Fresh possibilities.
A grain bowl. A bright fruit drink. Or an entirely new food idea. We connect ingredients, product development and brand presentation around the ways people eat.
See how we can help


Hengyuancui. Rooted in Haixi, Qinghai.
The agriculture division of Haixi Hengtai Industry and Trade Co., Ltd. focuses on goji and other plateau agricultural products. Meet the producer and the place behind the ingredient.
Meet our partnerLet’s make something good together.
For products, sourcing or a brand collaboration, we’d love to hear your ideas.