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Snow peaks, an open valley and golden grain

Grown high.
Shared worldwide.

From the extraordinary landscapes of the Qinghai–Tibet Plateau, discover ingredients with a story worth sharing.

Rooted in the Qinghai–Tibet PlateauDistinctive foods & ingredientsFor food brands & global buyers

Distinctive by nature.

Brilliant berries. Honest grains. A little sweetness. Find fresh inspiration for your brand, menu or next product.

A place you can taste.

From Qaidam goji berries to cold-water rainbow trout. Explore a region with a distinctive food identity.

Goji-growing landscape in Haixi, Qinghai, shown by HengyuancuiQINGHAI / GOJI

Small berries. A strong sense of place.

Make origin part of your product story. Explore dried goji formats, packaging and food applications for your brand.

≈30,153 haGoji planted in Qinghai
≈13,333 haGreen Food / organic certified area*

Disclosed September 2025; converted from 452,300 / 200,000 mu. *Combined Green Food / organic category, not exclusively organic.

Explore goji berries
Illustrative rainbow trout and fillet portions on iceQINGHAI / RAINBOW TROUT

Another side of plateau food.

Rainbow trout adds a seafood dimension to Qinghai’s food landscape. Start a conversation around product formats, cold-chain needs and destination requirements.

RMB 380m+Qinghai rainbow-trout exports, 2025

Regional industry spotlight, not a stock offer. Supplier availability and destination requirements need confirmation. Illustrative image.

Discuss your requirements
Regional figures & sources

Goji figures: Qinghai provincial disclosure, September 2025. “Green Food / organic” is the source’s combined category, not an exclusively organic-certified area. 15 mu = 1 hectare. Trout exports cover 2025. These are Qinghai regional statistics, not Farmetra or supplier capacity, certification or export results.

Qinghai Government · Regional agriculture (2025) Qinghai press briefing · Foreign trade (January 2026)
A sense of the plateau landscape

A remarkable place. A different perspective.

Understanding where food comes from changes the way we see it. Farmetra connects plateau producers with food partners around the world, bringing origin into the product story.

Discover our origins

Familiar moments. Fresh possibilities.

A grain bowl. A bright fruit drink. Or an entirely new food idea. We connect ingredients, product development and brand presentation around the ways people eat.

See how we can help
Quinoa salad, goji berries, sea buckthorn juice and honey on a table
Goji growing base shown by Hengyuancui
Goji harvest at the Hengyuancui growing base

Hengyuancui. Rooted in Haixi, Qinghai.

The agriculture division of Haixi Hengtai Industry and Trade Co., Ltd. focuses on goji and other plateau agricultural products. Meet the producer and the place behind the ingredient.

Meet our partner

Nature shapes the story. Evidence supports the choice.

01

Character rooted in place.

Explore the place, ingredients, flavour and processing behind each food. Ingredient and processing details are discussed product by product.

02

Product-specific evidence.

Discuss applicable testing, production controls and traceability records for the product and batch, alongside destination requirements.

03

Organic, where certified.

Organic options depend on the supplier, product, valid certificate and destination market. Regional credentials are not certification for every product.

Let’s make something good together.

For products, sourcing or a brand collaboration, we’d love to hear your ideas.

Talk to Farmetra